3 Steps Towards Consumer-Centric Healthcare
The healthcare landscape is quickly changing to a consumer-centric business model. Providers need to engage with their patients and offer better outcomes, excellent customer service, and low cost. To stay competitive in the new model of consumer-centric healthcare, your organization needs a strategic plan to offer services where your patients work, live, and play. A new vision that engages with consumers beyond the walls of your organization can be built from these three steps.
1. Understand your consumer’s expectations
Consumer expectations are changing rapidly. Be sure to know who your target market is and what they are really looking for in a healthcare system.
2. Refine your strategic vision to embrace consumer engagement
Building a consumer-centric healthcare model requires an organization-wide pivot to offering service that promote a healthy lifestyle. This transition, from viewing consumers as acute-care, revenue-producing patients or risk-bearing members to all-encompassing healthcare consumers, will fundamentally require a redefined and well-communicated vision.
3. Don’t hesitate
Health systems and health plans need to feel a sense of urgency to transition to a consumer-centric business model. The market is demanding increased innovation and solutions sooner rather than later.